Second stage businesses are established entities that have survived the startup phase, and have the intent and capacity to grow. Take your company to the next level with the help of resources around planning, marketing, human resources and more.
Plan Your Business
Drive your business to the next level with a well-crafted business plan. And if you need funding for growth, your lender will want to see a plan on paper.
Use Your Financials to Make Informed Decisions
The old adage, you cannot manage what you cannot measure, is certainly true here. In the early stages of your business you learned how to manage your bookkeeping so you could produce monthly financial statements. In this stage you should really begin to use those statements as tools to manage your growth.
Drive Profits through Marketing and Sales
Marketing is all about customers: knowing their needs and wants and creating the environment in which it is easy for them to buy. Use the Resource Navigator to find organizations near you that provide advising and resources around marketing, sales, and market research.
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Hire Great Employees
Your people are your company’s most valuable asset. Be thoughtful in how you attract and retain the right employees to support your growth. Here is an excellent human resources blog covering topics like leadership, recruiting, performance management and much more.
Maintain Permits and Registrations
Most likely you licensed and registered your business when you started. As businesses grow, their licensing requirements may change, especially if and when employees are added. Get legal and stay legal.
Explore the various funding options for fueling your business’ growth.